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Frugality Will Linger in 2013 According to SymphonyIRI

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By: TOM BRANNA

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Reverberations from the nation’s economic roller coaster ride have been felt throughout the consumer packaged goods (CPG) industry for several years now, and 2012 was no exception, according to SymphonyIRI Group. In fact, consumers are still attempting to ease budgetary strains and are embracing a wide variety of money-saving strategies, noted the global market research firm. “For 2012, we forecasted that shoppers would continue to define value largely based on price, manufacturers and retaile...

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